Our Story
Yacht Club® is an Atlanta-based luxury lifestyle brand inspired by the PURA VIDA spirit of Costa Rica, creating premium swim and resort wear for women, men, children, and dogs using responsibly sourced materials. We believe true luxury extends beyond what you wear it inspires how you live, connect, and give back. Through our Passport to Entrepreneurship initiative, we empower the next generation of entrepreneurs while creating sustainable products that help families make unforgettable memories together. Because at Yacht Club®, it's more than just fashion.. it's a lifestyle.
- Sustainably Crafted
- Community Driven
- Luxury for the Whole Crew
Founders Story
Travel has always inspired the way I see the world. Experiencing different cultures, coastlines, and the simple joy of slowing down showed me that luxury isn't defined by where you are, it's how you choose to live. That belief became the foundation of Yacht Club®, a luxury lifestyle brand inspired by the PURA VIDA spirit of Costa Rica, creating timeless swim and resort wear for women, men, children, and dogs using responsibly sourced materials.
My journey, however, began long before Yacht Club®. As a teenager, I experienced homelessness, a chapter that taught me resilience, hope, and the life-changing power of opportunity. Those experiences continue to shape every decision I make and inspired our Passport to Entrepreneurship initiative, which empowers underserved youth to dream bigger, build businesses, and create brighter futures.
Yacht Club® is more than a fashion brand it's a reflection of my belief that luxury, sustainability, and purpose can coexist. My hope is that every collection inspires families to create unforgettable memories, embrace life's adventures, and discover that success is measured not only by what we achieve, but by the opportunities we create for others.
Natasha Simmons
Founder & Senior Creative Director
Yacht Club®
As Seen In
Sustainability with Purpose
At Yacht Club®, sustainability begins with thoughtful design and ends with lasting impact. Every collection is designed in Atlanta and responsibly crafted in Costa Rica using premium recycled and responsibly sourced materials that deliver exceptional comfort, UPF 50+ sun protection, and durability made to last season after season. By creating timeless pieces with quality-first craftsmanship, we encourage fewer replacements and a more mindful approach to luxury fashion while reducing unnecessary waste through intentional production with trusted manufacturing partners.
Our commitment extends far beyond the products we create. Through our Passport to Entrepreneurship initiative and community partnerships, we invest in the next generation of entrepreneurs by providing opportunities, mentorship, and resources that help transform potential into purpose. Every Yacht Club® purchase supports a brand that believes true sustainability is about more than protecting the planet, it's about investing in people, strengthening communities, and creating products designed to be enjoyed for years to come.
Our Partners
